Kiosk Solutions Issue 18 - Page 14

digital signage Top five benefits of digital signage Digital signage is transforming retail and hospitality: how digital signage can improve your business By BLM Technologies – www.blmtechnology.com Digital signage has gained serious traction over the last decade or so, and the number of industries employing this form of advertising and communication only continues to skyrocket. In fact, according to MarketWatch, the digital signage market is expected to be worth nearly $33 billion by 2023. So, why is it that digital signage has gained so much popularity? Well, to put it simply, because it works. The use of digital displays has been proven time and again to provide a wide range of benefits for businesses around the world, from increased profits to higher levels of engagement from customers and visitors. In fact, research claims that digital displays capture 400% more views than static displays, and the recall rate of digitally delivered information is an astounding 83%. Out of all the benefits of digital signage though, these five stand out from the crowd as seriously impactful because they drive results and transform businesses. 14 KIOSK solutions