ipad kiosks
Getting people to participate in
customer feedback questionnaires is
notoriously difficult. There are a number
of reasons for a lack of response, all of
which can be tackled simply by adjusting
your approach. Here are some of the
main challenges, and tips on how tablet-
based surveys can secure more valuable
insights from either your customers or
your employees.
A survey? What survey?
If no one notices it’s there, it may as
well not exist. Position your tablet kiosk
in an area that’s clearly visible and well
signposted.
• A tablet kiosk can stand out by using
striking signage, such as branding
boards and custom colours.
• With a range of mounting options,
your tablet enclosure can be installed
wherever you like. The waiting area
of your dentist surgery or departure
lounge are the ideal locations to target
potential respondents with time on
their hands.
• Catching the customer there and then
is a massive advantage –you’re much
more likely to get a response on the
spot versus following up by email a
week later.
It just doesn’t ‘pop’
Remember that ultimately, your
respondents are doing you a favour
by giving their feedback. Making your
survey look appealing is the first step
to encouraging maximum participation
while extending your professional brand
image.
• You can add a fun factor in
environments such as offices by giving
the survey a beautiful and interactive
interface by using colours, HD images,
and replacing words with logos.
• Tablet kiosks can be custom coloured
or digitally printed with any design to
match your brand.
What’s in it for me?
Maximising response requires a little
give and take. A simple but effective way
of incentivising participants is to offer a
prize draw.
• Eye-catching prizes can be promoted
on-screen before the survey even
begins and can be changed seasonally
or adapted to fit various locations.
• A potential prize also offers a good
reason for respondents to enter
personal details such as an email
address, which makes follow-up
promotions easy.
• It may seem obvious, but it’s worth
highlighting that your survey is built to
improve your services – you value the
opinions of your employees or loyal
customers.
Time is of the essence
Keep things interesting and concise; no
one wants to spend more than a couple
of minutes filling out a survey.
• Well-designed iPad apps enable quick-
fire responses using visual interfaces;
for example, use tappable smiley
faces instead of text-based answers.
• A great advantage of the tablet
kiosk is that it physically secures
your survey, without needing a staff
member to look after the device.
Why this benefits your business
Other than the obvious advantage of
increasing the amount of feedback
received, responses don’t need to be
input manually, and results can be
viewed in real-time, making instant
improvements possible in fast-paced
environments like restaurants.
We recommend the feedback
platform Avius. It features easily
customisable templates and a user-
friendly graphical interface to help you
gain an insight into the minds of your
customers and employees. The app can
run offline, so you’re never limited to
only using your kiosk in WiFi-connected
areas. With a wide range of solutions,
Avius is successfully in use today by a
range of clients including Virgin Atlantic,
Lego Land, San Diego Zoo and the
American Heart Association. n
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