news
Taco Bell receives innovation award for self-service technology
Elo has recognised Taco Bell Corp. for excellence in design
and deployment using Elo’s Android architecture featuring
EloView as the nation’s largest Mexican-inspired restaurant
brand rolls out kiosk ordering capabilities nationwide. Rafik
Hanna, Taco Bell’s senior director of information technology,
accepted the award following a presentation showcasing
the success of kiosks with consumers. The award is in part
a thank you from Elo recognizing the learnings gained by
deploying a solution in collaboration with an innovation
leader like Taco Bell.
“Technology and new ways of improving access are
enabling us to create a best-in-class in-restaurant digital
experience – for both our customers and team members,”
said Rafik Hanna, senior director of information technology,
Taco Bell Corp. “The Elo team is helping us achieve key
components of our digital strategy – providing integrated
kiosk solutions and frictionless interactive experiences
throughout our restaurants.”
Taco Bell’s digital strategy, named ‘All Access’, includes
growing and improving customer–geared interactive
experiences and enabling access to the brand, however,
the customer desires it – including kiosks, mobile and
e-commerce ordering, delivery capability and large group
ordering. Taco Bell is a well–known technology leader
and was first to offer customers order and pay-ahead
functionality through a mobile app. Now they’ve achieved
another first in the tier one QSR space – delivering a unified
approach to in-restaurant technology built on Elo’s Android-
powered architecture. The self–order solution seamlessly
extends Taco Bell’s mobile customer experience into the
physical restaurant, and it’s just the beginning. n
Absen appoints new head of brand and marketing for Europe
Absen, a provider of LED display technologies, has
appointed Alex Couzins to the newly created position of
head of brand and marketing for Europe in a move that
sees the company underline its commitment to the region.
Alex, who joins from systems integrator AVMI, will be
part of Absen’s corporate marketing team where he will be
responsible for European brand marketing and providing
local marketing support for the group’s value-added
partners, referring to Absen’s ecosystem of highly trusted
and experienced distributors and systems integrators.
The role will involve collaborating with peers across
the business, including China and the US, to develop and
implement the company’s marketing plans and brand
strategy at a European level. Alex will be based in London
with frequent travel to Absen’s global headquarters in
Shenzhen (China) and European subsidiary and showroom
in Rüsselsheim near Frankfurt, as well as meeting with
customers and channel partners to capitalise on marketing
opportunities.. n
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