Kiosk Solutions Dec-Jan 2018-19 | Page 45

biometric technology "Biometric identification such as facial recognition and fingerprinting can replace passwords" provides individual account data that should be private and accessible only by that individual, biometric identification such as facial recognition, fingerprinting, or voice recognition, to name a few, can be used to replace passwords and/or other traditional methods of security. This eliminates the need for an individual to remember a password and makes it easier for deployers to remove access when an individual user is no longer authorised. In this scenario, biometric data must be stored and associated with the authorised user. A much anticipated and already deployed use of biometric data for marketing purposes is found in using biometric identification to personalise content based on an individual’s previous visits or specific account information. Biometrics can be used by kiosks to personalise a customer’s experience based on their previous interactions. Like the first example, this scenario requires biometric data to be stored and associated with an individual. A less individualised marketing use of biometric data is found when deployers personalise a customer’s experience based on their physical characteristics and features; things that indicate age, gender, and other physical, measurable attributes that aren’t personalised to a KIOSK solutions 45