biometric technology
"Biometric identification such as
facial recognition and fingerprinting
can replace passwords"
provides individual account data that
should be private and accessible only by
that individual, biometric identification
such as facial recognition, fingerprinting,
or voice recognition, to name a few, can
be used to replace passwords and/or
other traditional methods of security.
This eliminates the need for an individual
to remember a password and makes it
easier for deployers to remove access
when an individual user is no longer
authorised. In this scenario, biometric
data must be stored and associated with
the authorised user.
A much anticipated and already
deployed use of biometric data for
marketing purposes is found in using
biometric identification to personalise
content based on an individual’s previous
visits or specific account information.
Biometrics can be used by kiosks to
personalise a customer’s experience
based on their previous interactions.
Like the first example, this scenario
requires biometric data to be stored and
associated with an individual.
A less individualised marketing use of
biometric data is found when deployers
personalise a customer’s experience
based on their physical characteristics
and features; things that indicate age,
gender, and other physical, measurable
attributes that aren’t personalised to a
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