advertorial
are interested in expanding their
businesses in the European markets.
KIOSK has many customers with global
demand, which can be serviced from
both Europe and Taiwan. Customised
kiosk projects can be quite complex
with long lead times, although KIOSK
has a mature customisation process
and infrastructure, which is being
shared globally. Posiflex has a mastery
of standardised products and mature
global distribution, which provides
advantages in kiosk channel growth.
Cooperative hardware and software
development resources will reduce
global time to market.
growth to enhance profitability and
to also continuously advance the
architectural synergies among the
group brands, maximising strategic
leverage points.
How do you plan to replicate
the success in North America
with the European Market?
We’ll initially target existing KIOSK
customers from North America who
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What’s your business
strategy for KIOSK in the
European Market?
With regards to our kiosk product
offerings, we’ll provide customised
solutions where high-volume
opportunities justify the approach.
For smaller opportunities, we’ll lean
on the standardised kiosks offered by
Posiflex and KIOSK where configuration
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changes can address most transaction
functionality demands. KIOSK already
has mature hardware, software and
services, but hasn’t historically had an
outlet to compete in Europe.
By working closely with the European
team, we’re confident the KIOSK brand
will gain the desired traction relatively
quickly. Our strategy for the European
Posiflex Group facility and positioning
will see us first positioning the value
proposition of the Posiflex Group
portfolio of brands (Posiflex, KIOSK
and Portwell/Ganlot/Medwell) in the
European market. This will be followed
by building the organisational and
operations set-up.
There’s ample opportunity for group
facility efficiency with combined services,
logistics, overhead, as well as shared
gross profit margins. Furthermore, we
intend to position the group with a
unique customer solution value, as we
can tailor the elements of our solution/
technology portfolio with that of our
ecosystem partners who are located
around the world. n
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