Kiosk Solutions Dec-Jan 2018-19 | Page 39

advertorial Conquering Europe After Posiflex’s recent acquisition of both KIOSK & Portwell, we spoke to HP Nüdling about what lies ahead for the company... By HP Nüdling, Group Managing Director Europe & Group Chief Strategy Officer, Posiflex Group – www.posiflex.com How has the company recently changed? The Posiflex Group references all the brands that are now under the corporate umbrella. The group is led by senior industry executives with the objective to facilitate the immense strategic synergies among the group entities and leverage the best of each to advance IoT product & service offerings globally. The Posiflex brand has long been known for its expertise in high-quality POS solutions and related componentry. The group’s value proposition and product portfolio strengthened with the addition of KIOSK Information Systems – a leading self-service provider in North America. Modular, standard kiosk platforms are now being introduced globally, complemented by sophisticated customised platforms 1 from KIOSK in the US and Europe. Portwell, Medwell and Ganlot have further bolstered the corporate value chain, adding both standard and customised embedded computing solutions to the Group’s portfolio. As a whole, the group is proactively targeting the serviced IoT domain within retail and hospitality, digital signage and the gaming/betting verticals, but also serving sub-verticals like transportation, new currencies and warehousing etc. The growth projections for IoT features in these verticals and others positions the group extremely well. What’s the group's strategy for the future? The Posiflex Group has established serviced IoT capability as its common focus, which can take many forms within our technology portfolio. The Group 2 KIOSK solutions 39