advertorial
Conquering
Europe
After Posiflex’s recent
acquisition of both KIOSK
& Portwell, we spoke to HP
Nüdling about what lies
ahead for the company...
By HP Nüdling, Group Managing Director Europe
& Group Chief Strategy Officer, Posiflex Group –
www.posiflex.com
How has the company
recently changed?
The Posiflex Group references all
the brands that are now under the
corporate umbrella. The group is led
by senior industry executives with the
objective to facilitate the immense
strategic synergies among the group
entities and leverage the best of each
to advance IoT product & service
offerings globally. The Posiflex brand
has long been known for its expertise in
high-quality POS solutions and related
componentry.
The group’s value proposition and
product portfolio strengthened with
the addition of KIOSK Information
Systems – a leading self-service
provider in North America. Modular,
standard kiosk platforms are now being
introduced globally, complemented by
sophisticated customised platforms
1
from KIOSK in the US and Europe.
Portwell, Medwell and Ganlot have
further bolstered the corporate value
chain, adding both standard and
customised embedded computing
solutions to the Group’s portfolio.
As a whole, the group is proactively
targeting the serviced IoT domain within
retail and hospitality, digital signage and
the gaming/betting verticals, but also
serving sub-verticals like transportation,
new currencies and warehousing etc.
The growth projections for IoT features
in these verticals and others positions
the group extremely well.
What’s the group's strategy
for the future?
The Posiflex Group has established
serviced IoT capability as its common
focus, which can take many forms within
our technology portfolio. The Group
2
KIOSK solutions 39