case study
Interactive mirrored
video wall
A feature-rich interactive multi-functional kiosk for
the retail environment by Display Solutions
By Display Solutions – www.displaysolutions.co.uk
The project was to create Reflect: a
versatile and modular kiosk family
enabling Evoke to approach their
existing clients with a unique product
across multiple market sectors. Within
the retail environment, the Reflect
kiosk would be a unique interactive
POS system that would improve the
customer experience while enabling
the retailer to open up new revenue
streams and gain potential cost savings.
One of the primary requirements was
that shoppers would be able to use the
interactive display as a standard mirror,
and it would replace existing mirrors in
the stores.
To meet the specifications Display
Solutions provided 32in panels to be
positioned in portrait mode on top of
each other, with a DisplayTouch 99in
infrared touchscreen overlay. Three
screens and one overlay make up one
application. An initial pilot of 10 units
with a leading sports fashion retailer
proved the concept and they have since
placed orders to roll the product out
across their European estate.
30 KIOSK solutions
Benjamin Jones, Head of Design &
Development at Evoke Creative said:
“We turned to Display Solutions as
they have always delivered fantastic
customer service and the latest digital
signage solutions at competitive prices.
Display Solutions met our requirements,
which enabled us to provide the
customised panels to our client within
three weeks. All parties involved were
extremely happy with the end result,
and we believe this type of application
will play a big role in the future of high
street retail.”
He added, “The system allows
users to spend less time finding the
right product, with the opportunity
to search and buy a product if it’s not
in stock. It can also mean queuing
time for information and payment is
reduced. The kiosk software can reduce
the number of lost sales during peak
periods, automate upselling, provide
in-store supplier advertising and gain
customer contact details, even when a
sale is not made. All of these advantages
add up to an increased revenue flow.”
Behind the mirror
The 32in LED displays were selected
as they have a particularly slim bezel.
Offering a resolution of 1920x1080, the
panels can display full HD images and
videos simultaneously across all three
screens. The DisplayTouch multi-touch
99in IR overlay allows for up to 10-point
touch, providing a reliable, user-friendly
solution, detecting essentially any input
including those from a gloved hand.
The applications are powered by
an Intel Core i7 embedded PC and use
Microsoft Office custom UI Windows
7 software to allow customers to
browse the online shop, and order
products online or for delivery to the
store; therefore further improving the
customer experience.
“After considering capacitive touch
we realised we would experience
problems with accuracy and decided
the IR overlay from our in-house
DisplayTouch range would be the best
fit for this application due to its size
and capabilities,” explained Brendan
O’Reilly, Product Manager at Display
Solutions. “Unlike Capacitive technology,
IR touchscreens do not require any
transparent conductor patterning on
the glass, which increases durability
and optical clarity of the overall system,
making this an ideal solution for a point
of sale kiosk.” n