opinion
Preparing for
success
Clearly defining the
audience and purpose
of your kiosks will
help to maximise your
project’s success
By iPadKiosks – www.ipadkiosks.com
With the increasing prevalence of touch-
enabled devices, consumers today
expect to be able to touch the screens
they see and get a response.
According to a January 2017 study
by the Pew Research Center, 77% of
Americans own a smartphone, while
51% own a tablet. This translates to
a new level of familiarity and comfort
with touchscreens and increasing
expectations about how technology can
be used in our daily lives.
Those expectations are creating
tremendous opportunities for interactive
kiosks. Such devices can be an important
part of a larger strategy to engage this
new breed of digital consumers.
Making service smoother
When used for patient check-in at a
health care facility, kiosks can minimise
paperwork and shorten wait times.
In a retail outlet, kiosks can expand a
store’s offering through ‘endless aisle’
22 KIOSK solutions