Kiosk Solutions Oct-Nov 2018 | Page 19

automotive kiosks How automotive kiosks are changing the car buying experience by streamlining the overall process By Meridian – www.meridiankiosks.com For most, the car buying process is long, tedious, and filled with lots of waiting. Think back to the last time you bought a car. Odds are, you probably started by conducting some online research before you even went to the dealership. If so, you probably looked at a few different brands, models, and years to determine which would be the best fit for your needs. You may have made note of any special features you wanted and considered how much you were willing to spend. Finally, at some point, you made your way to the dealership. By the time you arrived at the dealership you were probably ready to take a test drive, and ultimately prepared to make a purchase. However, upon your arrival, one of two things happened – either you got lucky and someone was ready and willing to help you, or the showroom was full of people waiting to be helped, putting you at the back of the line. What if there had been a third option – a self-serve automotive kiosk, perhaps? Rather than sitting around and waiting for a salesperson to finish up with the customer they were helping, the kiosk could have helped you get started on the sales process. Sound appealing? Whether you’re the customer or the salesperson, the answer is most likely yes. As consumers’ lives have become increasingly busy, the value of convenient, time-saving and self-serve solutions has sky rocketed. And it’s no secret that busy customers value efficient service. For this reason, among others, digital automotive kiosks are completely transforming the car buying experience in dealerships across the world. Automotive kiosks don’t just make the car buying process easier for consumers, though, they simplify the process for car salespeople as well – increasing the number of customers being helped at the same time, speeding up the overall process, and creating happier customers all make salespeople’s jobs easier. Automotive kiosks are decreasing transaction time, improving customer service, and providing a personalised buying experience. KIOSK solutions 19