case study
In order to meet Shinsegae’s complex
brief, Absen and Asone had to come
up with a purpose-built solution that
challenged their engineering skills.
Asone’s proposition was to create
maximum fluidity for the content to
move across and around the LED display,
which features uniquely designed
60-degree angled edges. While most
of the design was configured using
standard panels from Absen’s H3
range of LED displays, the curved sides
were expertly customised by Absen’s
engineers who tailor-made specific LED
edges to create this unique centrepiece
that’s undoubtedly set a new standard
for retail in South Korea and beyond.
The smooth curves of the Absen
display tower boast a sleek 60-degree
angle, rather than the standard
90-degree curves, which by achieving
this technical first, Absen has further
moved expectations for curved video
walls in public spaces. Through the
application of great technical skill, the
Absen H3 500x500mm LED panels were
16 KIOSK solutions