Kiosk Solutions Aug-Sept 2018 | Page 39

opinion
Of course , the CMS isn ’ t just a reactive tool . The ability to schedule content days , weeks or even months in advance ensures your solution becomes an invaluable marketing tool . Scheduling content allows marketing and communications teams to design , plan and implement complete campaigns at the touch of a button , alongside the ability to conduct trial campaigns , targeted campaigns by geography , site and demographics . As we all know , there ’ s nothing worse than seeing out of date information , so the ability to remove out of date campaigns ensures the audience always sees current information .
Good news , I can now manage my campaigns better than ever , but how much time and resource will that take ? That ’ s where the smart CMS comes in . By integrating your CMS to your own data systems – ePOS , stock levels , train times , your intranet , social media , local weather etc , your message can be up to the second , accurate and relevant automatically without constant management from your team .
To get really smart with your CMS , start using intelligent data analysis . If your business gets repeat customers , use the consented data you already have to upsell tailored products . For example , if you ’ re in the automotive industry have a kiosk in the front of the showroom asking the customer to fill in some basic details , the system will then know where they are in their car buying cycle . Has the customer recently bought a car ? Don ’ t waste time offering new car deals , offer addons such as servicing etc . The need to provide accurate , impactful and relevant information is a game changer , whether managing changes to the norm in a permanent environment or temporary environment , your business will be judged on the quality of the information you provide and kiosks and enclosures may just be the way to ensure you do it . n
KIOSK solutions 39