kiosk innovation
a kiosk. Other uses for the business
traveller could also include:
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Booking transport to specific events
and meetings.
Booking wake up calls as they may
have conferences and meetings
within the hotel.
They may be a frequent stayer and
therefore they can personalise the ir
stay based on previous preferences
such as food ordered, room size
required and if they require a late
checkout.
With the continuing rise of the digital
age, there’s an increase of consumers
sharing content, with Instagram having
1 billion users as of June 2018, up from
800 million in September 2017. This
means that theme parks will be able to
provide customers with a wider selection
of images to post on their personal
social media accounts, creating a free
promotion for the business through
customers’ self-distribution. The benefits
of these kiosks include:
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Smaller queues at the printing stands
as staff are not manually searching
for individuals in images
Customers are able to roam the
park all day, then choose from all the
images at the end of their trip
Staff are able to give customers
a higher quality interaction and
enhance engagement
Facial recognition in hotels
Hotel stays can be used for business
and leisure, by those of all ages, genders
and nationalities, so the introduction of
facial recognition kiosk could be used to
differentiate customers and tailor the stay
to their needs. Benefits include:
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Customers can be identified when
they walk in the entrance, enabling
reception staff to greet them
34 KIOSK solutions
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personally by name, and in turn
enhancing their experience
With many customers coming from
all over the world, the kiosks would
be able to combat any potential
language barriers with the user able
to select their language of choice
The recognition software in the
kiosks will recognise those who
enter, which could enhance safety by
alerting staff to customers who may
have been barred or caused damage
before, leading to flagging up on the
system, and then diffuse the situation
before any problems arise
Business customers are often
professional and travel alone or only
with other adults, and therefore may be
more likely to use the bar and restaurants
within the hotel for which they could
make bookings for and organise via
Leisure stays could include families with
young children, or those staying due to
social activities. For those with younger
children, facial recognition can be used
solely by adults to ensure no extra
unwanted items or bookings are made.
More benefits for these customers could
include:
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Booking children into the crèche
Requesting highchair for meals
Cot in the rooms
Cameras could also be used around
the hotel, to send an alert to the
customer’s phone if younger children
are seen unaccompanied close to
exits or the pool. This could also be
sent to hotel staff and lifeguards to
ensure a high level of safety.
Loyalty programmes
Facial recognition kiosks can be used in