Kiosk Solutions Aug-Sept 2018 | Page 12

Opinion "Digital signage was valued at $19.6 billion in 2016, with its continued growth it’s forecast to reach $32.8 billion in 2023" 3. Digital display for a specific product has been proven to increase for that item by 60% (Digital Signage Magazine) 4. Digital signage, unlike in-store signage, has been proven to increase sales of products that may have been just sitting in the warehouses… sounds like a great time to do a promotion for those products 5. Digital signage was valued at $19.6 billion in 2016, with its continued growth it’s forecast to reach $32.8 billion in 2023. Couple that with the growth of EV charging and the curiosity it creates and you’re in a great position to improve your ROI 12 KIOSK solutions 6. With the rise of open data, digital signage stands to increase interaction with customers, improving the efficiency of how you connect with your customer base – exciting! Time to integrate your loyalty cards to EV charging and digital signage 7. Digital signage is quick and can be changed frequently allowing you to adapt to market demands or strategically react to social changes 8. Digital signage captures 400% more views than static signage, make it eye-catching to drive business 9. Studies have shown 8/10 Customers enter stores because of digital signage (embedsignage.com) 10. 80% of Brands interviewed saw a 33% uplift in additional sales when utilising digital signage (Burke 2009) 11. Biggest uplift being 11x on direct category’s, and 7x on family products (Burke 2009) So there you have it, digital signage plus EV charging really is smart business! So, are you ready for the evolution of charging, or are you waiting for others to lead the way? n