unattended payments
One way to foster loyalty with consumers is by rewarding it . Like retailers , loyalty membership programs can be used to engage frequent users and to reward them with discounts . Loyalty programs can also be tiered with different membership statuses and with benefits such as bonus credit or special prices .
Another strategy for retailers is that punch cards can be used to build active relationships with their consumers . Similarly , unattended kiosk operators can benefit from the creation of a digital punch card program to encourage loyalty – the incentive to go back to the same provider is more likely when a punch card program is introduced . The cost for an operator when giving away a free item is minimal compared to the business the operator is set to gain . With digital punch cards , it ’ s easy for both operators and consumers . Punches are tracked and monitored for the end-user so they can participate easily , while operators can clearly see how a punch card campaign affects their bottom line .
Frequent consumers can also be tracked , and operators can use management software to ascertain consumers ’ likes , which can be retargeted with more customised specials . Operators may also suggest new services to these customers based on past purchases .
Driving sales QR codes are another consumer engagement tool to consider , as these can be used for providing discounts and coupon codes . These discounts can be delivered digitally through social media platforms , app notifications , and SMS blasts . Their instant delivery can be engaging and an immediate reminder about the existence of a kiosk that consumers might otherwise not have thought about . Similarly , the technology that enables instant refunds to digital wallets can be used to send consumers promotions and timely discounts to engage consumers .
Other periphery digital communication methods can be used to engage with consumers such as
" kiosks can save users time – for example , the consumer is offered extended business hours for weekday services "
e-receipts . Consumers opt to receive these for reimbursement purposes or to keep track of their spending and receive emails or app notifications any time they complete a transaction . These can be used to promote discounts and specials etc . to encourage repeat business .
In addition to consumer engagement , introducing cashless systems provides operators opportunities for upselling . To take advantage of impulse spending , opportunities to sell more products or services in a single sale can be inserted into the user experience . For example , with hotel check-in kiosks , an additional screen stage can be included proposing extra hotel services . At events , food , drinks or event merchandise can be upsold at the kiosk . With QSRs , dishes can be customised .
The benefits of engaging the unattended kiosk consumer extend into other areas of an operator ’ s business . When operators fit cashless payment terminals on their unattended machines they are also presented with a chance to improve their productivity and make changes to the way they operate .
The removal of cash management is the first noticeable benefit . Without cash in the operational equation , costs are reduced and fewer employees are focused on clerical and payment related issues . In service industries like hotels and restaurants , the employees can dedicate more time to providing quality customer service , improving the guest and dining experiences . Without cash at the site of the unattended kiosk , the operators are also provided with additional security as the kiosks are less at risk of vandalism and theft .
Effective management Remote management is another advantage of a cashless payment system that improves an operator ’ s efficiency . Operators can troubleshoot most software issues remotely and this can help reduce the number of on-site maintenance visits . Maintenance costs can also be lowered because the server and connectivity health can be monitored via the backend .
An additional benefit presented to operators is telemetry . With telemetry terminals , unattended kiosks can be monitored continuously and customised alerts can be delivered in real time via email or text message to operators or facility managers . Real-time alerts can help managers to dispatch staff to attend to customers who require assistance with a kiosk on a need-only basis , allowing managers to get the best value from their personnel . For example , at a kiosk with a printer , such as a ticket kiosk at a museum , if there are paper jams or a low paper status , or if the kiosk gets disconnected from the power outlet , the manager will be informed right away and can send a technician to resolve the issue .
The added benefits are not limited to the operator – kiosks can save users time – for example , with a kiosk , the consumer is offered extended business hours for services that they would usually only access during weekdays , such as paying bills or fines . Kiosks that combine payments for different services can
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