Kiosk Solutions Apr-May 2018 | Page 30

opinion advanced mobile phones to film them , have filled the shared social media channels . People realised that the videos could be shared around like a common cold and become Viral .
With all of that technology and media and data , it wasn ’ t long before the owners of ‘ real ’ environments got worried – would people still visit their stores when they could access websites instead ? So , in their bricks and mortar world , they installed screens with videos that played adverts and occasionally provided computers with Internet access so customers could still get their online appetite sated – the plan was typically to get the customer to just check out the web version of the shop they were in .
Technology has continued to advance where it ' s almost impossible to keep up with the latest developments , as well as know what will be adopted , and what will become an unused quirk of technology only remembered in Wiki articles by occasional researchers in the future . that did anything you could possibly think of , including accessing the Internet wirelessly , and didn ’ t need a ' geek ' to make it work , so people bought it .
In turn , Internet Service Providers made the internet faster , and able to store more information , and now also had to make it accessible wirelessly . The people who had something to put on the web could now put more videos and graphics and information there , and now the public could access that when they wanted to . All this meant that the Website owners had to contend with visitors with a shorter and shorter attention span . Also , now there was a cool place where you could keep videos , as well as ways that people could share social experiences , and links to those videos , too .
With the dancing Hamsters ’ now ignored as a wealth of videos showing skiing ostriches , skilful ball trick shots and other seemingly home-created videos , using those now much more
Predicting patterns in usage Realising this , other people started getting the computers to track what people are doing in more detail and called it ‘ big data ’. They even built supercomputers and together with programs that adapt their own rules to learn , they use them to help with looking for trends and patterns in how people interact with the various forms of technology .
By making technology to ensure people are tracked in the ‘ real ’ world , this meant that those people can try out something and almost instantly measure the reaction . The results of this can then be used along with our natural inquisitiveness to become more engaged with one thing over the millions of others they could engage with .
In the digital age , advancements in the technology as demonstrated at trade shows every year , tend to drive the Zeitgeist – go on , use the smartphone you probably own to look up what that
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