news
Personalised
customer experience
The ever-increasing number of
consumers using mobile devices
while shopping in-stores has
challenged bricks and mortar
retailers to integrate mobile
touchpoints along the journey to
purchase. To assist retailers with
their digital transformation to
become the Store of the Future.
Extreme Networks has introduced
ExtremeLocation, a solution that
allows retailers to identify, engage
and provide personalised guest
experiences in-store via shoppers’
mobile devices. By collecting
contextual analytics from both Wi-Fi
and BLE beacon technology, retailers
and store associates can better
understand guest demographics,
shopping patterns, personal
preferences, and their exact location
in stores, enabling store associates
to better engage with customers
face-to-face, improve experiences,
optimise workflow and store layout,
and increase sales.
ExtremeLocation’s cloud-hosted
technology provides highly scalable,
secure and granular location
based services allowing retailers to
scale thousands of branches and
connect to 100,000 access points to
gather specific guest and associate
analytics. Analytics include new or
repeat visitors, the amount of time
spent browsing in-store, heat maps,
peak and off-peak hours, visitors
to associates ratio per zone and
customer location down to less than
two metres. Using this information,
store associates can better serve
customer needs and retailers can
optimise store layout, product
placement and staffing while also
setting predetermined role-based
policies. n
8 KIOSK solutions
Peerless-AV launches new Ultra-Slim Portrait
Kiosk
AV technology pioneer Peerless-AV
today announced the introduction
of its newest kiosk, the Ultra-Slim
Portrait Kiosk (KIPC35) for the latest
40-65” LED displays and interactive
touch screen panels up to 88mm
(3.5”) deep. Visitors to ISE 2018 will
see the new kiosk in action for the
first time in Hall 12, Stand F90.
Featuring a sleek and stylish pre-
assembled design with lean frames
and a small footprint, Peerless-AV’s
Ultra-Slim Portrait Kiosk serves as
an attractive digital signage solution
for any indoor application, including
corporate, education, transportation,
retail, and more.
KIOSK
solutions
In addition to a slimmer design,
the new Ultra-Slim Portrait Kiosks
offer a robust set of features. Its pre-
assembled design reduces installation
time and 8-point tool-less adjustment
allows quick positioning of a display
within the kiosk window for a flush
alignment. Hinged rear doors with
combination locks provide enhanced
security and allow convenient
access to just the parts requiring
maintenance. A wide range of
standard customisation options are
available, including multiple colours
and vinyl wraps to meet the needs of
any environment or brand.. n
If you have any news
please email James Abbott,
[email protected]