retail
every single consumer feels like the
shopping journey was tailored just for
them.
Personalisation & a store for one
To accommodate the future of retail
journeys, we provide solutions designed
to extend beyond omnichannel offerings
and enable a store for one – a connected
commerce approach that is completely
centred around the consumer. Obtaining
a holistic view of your consumer data
and being able to utilise this data to
deliver personalised experiences is the
crux of the store for one, and there are a
number of components to the approach
that must be considered:
1. Capture all relevant data about your
consumer
2. Use the right tools to help you
recognise consumers based on
uniquely identifiable data e.g. using
facial recognition
3. Process the data appropriately to
understand who your consumer is,
and what they’re looking for, in the
moment
4. Interact in real time, while your
consumer is in shopping mode
5. Offer the right incentives to attract
individual consumers
6. Quickly analyse their behaviour to
determine a real-time course of
action.
7. Optimise each engagement through
smart feedback loops that help
further enrich the consumer’s profile
This approach is just as relevant for
bricks and mortar retailers as it is
for online shopping experiences. A
leading cosmetics retailer, for example,
incorporated personalisation into the
store experience with fragrance and
makeup kiosks that help consumers
discover new products that meet
their unique preferences. They’ve also
implemented beacons to recognise
consumers who use their app, and offer
a monthly subscription box that’s mailed
to consumers’ homes which includes
information about in-store events. The
company has thoughtfully intertwined
physical and digital channels to provide a
seamless shopping experience. n
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