case study
display and processor manufactures
to configure the system and deliver an
impressive and eye-catching image.”
Focus on visuals
Complementing the store’s unique audio
system, Advanced was also tasked with
building a visual projector-based system
to contribute to the aesthetic of the main
level retail space. In collaboration with
an experiential design firm, Advanced
turned four of the space’s eight-foot
tall windows into digital canvases by
installing perforated projection film
screens – which allow natural light to
come through – on each, with four
custom-mounted Panasonic 8500
Lumens 1-Chip DLP projectors in portrait
format. Starting at sunset, the store will
exhibit a display of motion projection
images and video on the windows facing
Yonge Street in Toronto.
“We did pixel-mapping to separate
the images to each window, and
integrated a dedicated BrightSign
player to send content to each
projector,” Saad said. “We also
included a 17in KVM monitor in the
equipment rack so that users can
actually see what the content will
look like before it’s sent out. The
projectors and the BrightSign
media players are integrated
directly into the store-wide
Crestron control system so that, if
need be, staffers can very easily turn it
on or off and change the content.”
According to McPherson, the new
Air Jordan store has generated a lot of
buzz and has patrons coming back again
and again for the experience. “Our focus
was to provide technology solutions that
really helped connect with customers
and the end result seemed to truly turn
heads during the opening,” n
KIOSK solutions 41