content creation
Drive
engagement
Five tips for boosting engagement by creating the right digital
content for your kiosks and your customers...
By Acante – www.acante.co.uk
Interactive kiosks are a great way to
connect with your audience – but
without engaging content, it’ll be a
lot more difficult to do that. Creating
appealing, targeted digital content
for kiosks is your opportunity to drive
interest in your brand, so don’t let it go
to waste.
As digital technologies become more
advanced, so do the possibilities for the
content we create. We can now take
advantage of vivid LED screens and state
of the art animation to produce content
that is vibrant, lively and striking.
Designing digital content for kiosks
isn’t an exact science, but there are
certain things you can do to give your
content the best chance of engaging
your audience and these tips should set
you on the right path:
Know your objective
How can you connect with your
audience if you don’t know what you’re
trying to say? The first step in creating
any digital content for kiosks should
be to work out what you’re trying to
achieve with it. Once you’ve identified
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your objective, you’ll be able to design a
strategy and make decisions about the
tone of the content.
Research your audience
Again, how can you make content
that engages people if you don’t know
who those people are? Once you’ve
worked out your objective, the next step
is to identify your target audience and
research, research, research. You need
to know who your audience is, what they
want and how they like to communicate.
You can then design your content
accordingly, in a way that will appeal to
those people.
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Consider attention span
The amount of time people spend
looking at kiosks will vary depending
on various factors, such as the location
of the kiosks. While it’s impossible to
predict exactly how long you’ll hold a
viewer’s attention, most marketers agree
you have just a matter of seconds to get
your message across.
To make sure your content achieves
what it needs to, convey your most
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important message within the first five
seconds. Once you’ve reeled people in
with the best bits, you’ll have a bit more
time to play with.
Play with contrast
Digital content for kiosks should
be instantly readable. To help with this,
use contrasting colours for text and
background. This is one of the single
biggest factors in readability. If you use
brightly coloured text on a colourful
background, the text is likely to get lost.
Light text against a dark background, or
vice versa, will give the best results and
should ensure your text is legible from a
distance.
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Strike a balance
A picture is worth a thousand
words – or so the old saying goes.
Whether or not that’s statistically
accurate, the point is valid – you can
communicate a great deal with an
image. People process visuals much
faster than text, so if you can make your
point with an image or icon rather than
text, do it. n
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