Kiosk Solutions Aug-Sept 2018 | Page 35

kiosk innovation conjunction with loyalty programmes as well as incentivising consumers; with loyalty programmes being one of the best-known retention strategies within virtually every industry. This would motivate customers to return as it creates a strong relationship by making them feel valued while encouraging customers to stay engaged and complete actions in order to gain rewards for their loyalty. Facial recognition kiosks could assist with the implementing or increasing loyalty club members through automatically detecting customers to link with their account. This could then be displayed on the kiosk, presenting the number of loyalty points, rewards they’ve received and how many points are required for the next reward. Throughout the leisure and hospitality industries, a consistently seamless experience is desired by the consumer. The introduction of facial recognition has become commonplace for consumers in many ways such as mobile phones, and with kiosks using fingerprint recognition, the natural next step to be adopted within these customer- focused industries and technologies is to further integrate facial recognition. With the constant improvement of such software, as shown by the research from National Institute of Standards and Technology proving that false positives in facial recognition systems have halved every two years since 1993, these kiosks could very much be the face of technology in the near future. n Paralogic are specialists in the delivery of 24/7 Modular Engineering, Repair and Installation Support Services across an array of IT Platforms and Technologies throughout the UK and Ireland. Paralogic offer a specific range of value add services to the Audio Visual and Digital Signage marketplace including Site Surveys, Staging & Builds, Safe Logistics, Installations, Technical Helpdesk RTB Repairs and Aftercare Support as the preferred partner to Kiosks, POS, Totem, Video Wall and Interactive Display OEM’s, Distributors and Reseller partners. As a Trade Only company, Paralogic are experienced in working within Multiple Markets and Industries across Retail, Business, Public Sector, Utilities, Education, Finance and FMCG sectors, installing devices to both Indoor and Outdoor environments. Our partners enjoy a service driven solution & transparent relationship in the knowledge that Paralogic manage all activity with our own people and not a combination of different suppliers increasing the margin for error or gaps in process. Our range of modular support & engineering services enable Clients to engage either a Full End to End process or select the Modular services that blend with their own Inhouse capabilities. LONDON www.paralogic.co.uk | Sales: (01844) 29 33 40 | [email protected] Paralogic Services, Haddenham Business Park, Pegasus Way, Haddenham, Bucks HP17 8LJ Come and see us on stand 17 KIOSK solutions 35