Opinion
In 2017 we witnessed a huge leap
towards sustainable and healthier
transportation. Plug-in volumes have
more than tripled since 2013 and
continuing on last year’s growth rate
of 42 %, it would mean 8/10 cars sold
in 2030 would be plug-ins. All major
car makers such as Volkswagen,
Toyota, GM and Ford, to name a few,
announced plans to go electric during
2017.
This means that Increasing
number of consumers need places
to fill up their batteries while on the
move. Despite the impressive growth
numbers, so far we’ve only seen the
tip of the iceberg of electric vehicle
adoption. Many are still scratching
their heads on how you can capitalise
the new opportunities for EV charging
business.
To achieve a sustainable
infrastructure it’s now possible to
combine EV charging stations with
digital signage. To some, this appears
a novel product, however, merging
the success of digital signage and
advertising with the benefit of EV
charging is the logical progression of EV
chargepoints in public spaces.
With this in mind, here are eleven
reasons why it's smart business for
shopping centres, parking operators
and municipalities to combine digital
advertising with EV charging:
1. 800 studies by Nielsen have shown
that for every dollar spent on
digital advertising, they can achieve
a return on investment of almost
$3
2. Brand Science and Microsoft did a
study that showed marrying online
marketing with digital signage
increases campaign return on
investment by +51%
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