Spielwarenmesse is proud to continue with such interactive platforms for everyone related to toy and children product industry in the form of panel discussions . Such platforms will not only be available at Kids India but will also run on regular basis . To get regular updates on upcoming platforms and other industry news , make sure that you subscribe to the newsletter of Kids India .
“ Focused on bringing together leading minds in the Indian toy industry our Spielwarenmesse ® Dialogue provided a perspective on the importance of ensuring the availability of safe and quality toys in India . We have witnessed a paradigm shift in the nature of toys and its impact on child ’ s development . Amidst this evolving market , the need for quality and safety remains consistent . Through this informative platform , we aim to raise awareness across levels on the imperative subject of developing and distributing safe toys .”
- Ernst Kick CEO , Spielwarenmesse eG
“ The Indian toy market is consistently evolving and there has been a distinct shift amongst manufacturers and consumers in the trend of choosing quality over price . When we talk about safe toys , we go beyond the basic prerequisite of products tested in the laboratory . We believe that when addressing safe toys it is also critical to ensure the right information and communication is provided to the public at large . It is essential for toy makers and retailers to ensure quality across every level which by default would lead to conforming to a safety standard .”
- Vivek Jhangiani , TAITMA Executive director , Pleasantime Products
“ Children ’ s toys are one of the most heavily regulated consumer products in the world . Unfortunately in India , as the toy market is largely unregulated , toy safety is a major concern . However , it is promising to know the government is currently working on streamlining the toy segm e n t like mature markets in the US and Europe . As the toy market is a highly sensitive segment , given the tender age of consumers , the government , manufacturers , third party certification companies and the media must collaborate to raise consumer awareness on toy hazards .”
- Sarbajeet Mukherjee General Manager - South Asia , Consumer and Retail Services , UL
“ Baby Safety is a part of life for us here at Chicco . With the help of baby research Centre Osservatorio Chicco we develop products for evolved needs of babies in collaboration with midwifes and pediatrics . As part of European regulations , all our products adhere to EN standards and carry CE mark . We get regular feedback that our musical toys has very low sound level , for this we have been explaining to the consumer the importance of having safe / prescribed decibels levels to protect babies ear drums . All the Chicco baby senses line products are manufactured without using any paint .”
- Rajesh Vohra CEO ( Artsana India - Chicco )
“ Mattel is more than a toy company and we seek to make a meaningful difference in the lives of children through play . Behind every toy , our design is deeply rooted in research and our processes are rigorous , and we firmly believe in adhering to high standards while offering the best to our consumers . Our internal product safety procedures are designed to meet or ex-ceed regulations and laws enforced by the U . S . Consumer Product Safety Commission ( CPSC ) and their regulatory counterparts around the world . Given that toys and games play an essen-tial role in the holistic growth and development of children , it is imperative to create aware-ness amongst consumers on the importance of investing in toys that assure quality and safety .”
“ Toys are the basic learning tool for children when they are growing up . Irrespective of the child ' s age or toy ' s type , one needs to ensure that these products are not causing any health hazards due to a compromise in quality . We at TUV
Rheinland , have always aimed to provide our best of services to clients dealing with Toys and Toy products to ensure they can deliver quality products to end consumers "
- Charan Singh , Vice President and Regional Director Softlines ( India , Middle East & Africa ), TUV Rheinland
- Ishmeet Singh Country Manager - India , Mattel Inc
Page 18 | Kids India Mag Issue 2 : Sept 2017