Spielwarenmesse ® Dialogue
Toy industry stalwarts highlight how safe toys unlock true value of play
Spielwarenmesse India brings together a panel of esteemed members from Toy and Retail Industry in India to grow awareness of Safe Toys
Kids India is not just a trade fair but it is an industry platform for everyone and everything related to Toys and Children ’ s product and this platform is THE medium towards a successful and recognized industry in India . Therefore , Spielwarenmesse with its 67 years of experience feels the responsibility to bring valuable services and give opportunities to all its exhibitors , visitors and everyone else from the industry so as to grow together and touch the skies as an industry .
In this continued effort , Spielwarenmesse recently initiated the first panel discussion with industry experts on an important topic in the industry . The CEO of Spielwarenmesse Germany , Mr . Ernst Kick , the CFO , Mr . Jens Pflueger and the Managing Director of Spielwarenmesse India , Ms . Katharina Janotta kick started the journey of panel discussions with the most important issue in our industry i . e . „ Toy Safety “
Stalwarts from the Indian toy and retail industry came together , today , at the Spielwarenmesse Dialogue to reiterate that safe toys - that are mindfully designed and manufactured - are essential to the overall growth and development of children . Hosted in Delhi , Spielwarenmesse Dialogue marked an impactful start towards the fifth edition of Kids India , scheduled to take place from 20-22 September , 2017 . The industry recognized that while rigor in research , manufacturing and testing processes is essential for raising the bar of safe toys , it is also essential to educate consumers , particularly parents , about what is safe by providing the right information .
Accreditation Board for Certification Bodies ( NABCB ). Sarbajeet Mukherjee , General Manager , Consumer Business , UL South Asia and Charan Singh , Vice President and Regional Director- Softlines ( India , Middle East & Africa ), TUV Rheinland joined the panel to provide a perspective on standardized testing and best practices .
Over the years , toy manufacturers have pushed the boundaries of playtime , focusing on designing and launching toys and games that enhance growth and development in children . The discussion laid emphasis on research , processes , quality standards and safety protocols required to create innovative toys to ensure a balanced mix of learning and fun .
An increased need to ensure the availability of safe toys are the emerging demand patterns of consumers . Today ’ s consumer is digitally savvy and discerning , with access to information and products like never before . This raises expectations and public scrutiny on many brands to ensure that products are authentic and safe .
This significant discussion will be taken forward along with other hot topics at the upcoming fair , Kids India 2017 which will take place in September in Mumbai . But after receiving such a good response from the panelists and participants at the discussion ,
Moderated by Vivek Jhangiani from The All India Toy Manufacturers ’ Association ( TAITMA ); the esteemed panel comprised of leaders from toy manufacturers , accreditation bodies and testing laboratories . Many manufacturers and retailers of repute have already taken steps in the right direction to adopt practices to offering market safe and high quality products . Sharing insights on responsible manufacturing and retail practices , the panel comprised of Ishmeet Singh , Country Manager India , Mattel Inc .; Rajesh Vohra , CEO , Artsana India Pvt . Ltd . and Nikhil Dua , Category Head - Toys & Stationery , Snapdeal . They were joined by Anil Jauhri , CEO , National
Kids India Mag Issue 2 : Sept 2017 | Page 17