KIDS INDIA MAGAZINE SEPTEMBER 2017 ISSUE

integrated online magazine “Spirit of Play” delivers expert knowledge on a daily basis. The second print edition of the magazine is due to appear in November and will be sent to 53,000 potential trade visitors. The Spielwarenmesse is also active on all conventional social media channels 365 days per year, keeping the industry in the know, day in, day out. SPECIAL AREAS FOR DIFFERENT TARGET GROUPS The more structured the preparation, the more successful the result. Three special shows target speciﬁc visitor groups and are set in easily accessible locations. “Toys meet Books” celebrates its debut in 2018. Situated in a busy spot, close to Entrance Mitte, the exhibitors introduce booksellers mainly from Germany, Austria and Switzerland to the exciting world of toys. The new concept is rounded oﬀ with talks, a Product Guide and guided tours. Following their successful launch in 2017, the two Special Areas Tech2Play and Baby & Infant Articles are to be continued. The Tech2Play activity area in Hall 4A is devoted to electronic toys in four revised categories: “Robot Toys”, “Virtual Play”, “RC Toys” and “Electronic Learning”. The Special Area for Baby and Infant Articles between Halls 2 and 3 provides plenty of inspiration for additional ranges designed for our youngest members of society. knowledge for retailers is provided by high-calibre speakers at the Toy Business Forum. Also located within the TrendGallery, the Forum focuses on a diﬀerent theme every day. MEETING SPACE FOR LICENSING In 2018, the Spielwarenmesse will continue to be a valuable source of information for licensing. Be it through Walking Acts, the signposting of licensed products in the TrendGallery or the presence of reputed licensors, trade visitors receive a broad and international overview of this lucrative sector. The oﬀering also encompasses the fair’s long-term partnership with LIMA. Located in the foyer of Hall 12.0, the International Licensing Industry Merchandisers’ Association is an important hub for licensees and licensors. To help with navigation, the Spielwarenmesse is creating a dedicated landing page on its website, which delivers editorial content on the topic of licences whilst highlighting relevant stands in the Licensing Guide. Ernst Kick, CEO of Spielwarenmesse eG, states: “We wish to ensure that our exhibitors and visitors all leave Nuremberg with plenty of positive experiences and are able to launch into the new year feeling well prepared and properly equipped. This is why our preparations are already running at full speed and we’re fully focused on the Spielwarenmesse 2018.” TM ORKA KIDS K:>I &D HALL 3A – A CENTRAL HUB Innovation-driven trade buyers put aside an extra portion of time for Hall 3A, which is home, among others, to the roughly 1,000m² TrendGallery. Appearing in a new design, the TrendGallery gives visitors the opportunity to gain their bearings in the dense jungle of products. The three overriding trends identiﬁed by the ten globally active members of the TrendCommittee, are brought to life by corresponding products. The TrendGallery also spotlights the nominees and winners of the ToyAwards, which cover four age-speciﬁc categories. Next door, young and innovative German companies and ﬁrst-time participants at the New Exhibitor Center will be a source of yet more ideas as buyers go in search of exciting innovations. Practical expertise and hands-on Licensed Merchandise Partner of: Shop online at : www.orkabeanbags.com © Disney, © Marvel, © & TM Lucasﬁlm Ltd PEB Kids India Mag Issue 2 : Sept 2017 | Page 11

KIDS INDIA MAGAZINE SEPTEMBER 2017 ISSUE | Page 13