KIDS INDIA MAGAZINE SEPTEMBER 2017 ISSUE | Page 12

Spielwarenmesse 2018
navigating an explorer’s paradise
• Reliable navigator for new products, trends and valuable knowledge
• Enhanced offering for growing international audience
The Spielwarenmesse is the one event in the year that
is always a firm fixture in the diaries of toy
professionals across the globe. In 2018, the world’s
leading toy fair is scheduled to take place from
Wednesday, 31 January to Sunday, 4 February, the
Monday having been dropped for the first time.
Decision makers flock to Nuremberg Exhibition
Centre from all four corners of the globe to discover
the latest product trends and recent industry
developments that assist them in the daily running of
their businesses. Faced with no fewer than 100,000
innovations and the constant and overwhelming flow
of information synonymous with the digital age,
visitors can rely on the Spielwarenmesse to offer
clever “navigational aids” for exploring the halls as well
as an informative supporting programme, featuring
valuable and relevant industry highlights.
WELCOMING THE WORLD TO NUREMBERG
The biggest and most important industry event in the
world continues to strengthen its position, without
compromising on quality. Across an area of
Page 10 | Kids India Mag Issue 2 : Sept 2017
170,000m², more than 2,800 exhibitors from over 60
countries will be unveiling their diverse product ideas
for the coming season. Visitors are also expected to
turn out in high numbers: according to estimates by
the Spielwarenmesse, around 73,000 buyers are likely
to wend their way to the event, mostly from Europe,
Asia and America. Although finding the latest
innovations will be foremost in their minds, aspects
such as checking out competitors, monitoring the
market, and sharing information are gaining
importance. Demand for a more interactive and
hands-on exhibition experience is also on the rise.
INFORMATION STRAIGHT FROM THE HORSE’S
MOUTH
In direct response to these expectations, the
Spielwarenmesse “crew” presents an extensive range
of services tailored to the needs and demands of its
specialist audience. One such service is the revised
app. Fed with regularly updated content, it is a trusty
companion throughout the year, helping buyers to
plan their visit and providing on-site support. The