KIDS INDIA MAGAZINE SEPTEMBER 2017 ISSUE | Page 11

information at a single pavilion without having to do
the endless research themselves.
The purpose of this pavilion is to help its visitors and
exhibitors gain industry insight, save time on
unproductive searches and discussions and getting to
know the manufacturer of the trend at the beginning
itself which in turn will increase the efficiency of the
visit.
BRIEF ANALYSIS | CONCLUSION | TREND ANALYSIS
The search for fidget spinner on internet started only
in January and kept on increasing significantly. By far,
May was the peak search month for fidget spinner and
since then the search numbers have been decreasing.
Once the craze is over there is a good chance that it
would still be in demand as a stress relieving tool.
Although, then it would be more of a niche product. In
any case it would still be in demand but may be more
of a casual demand.
Trends like Pokemon Trading cards have been in
existence since a decade now. They were the hottest
selling in the first few years but it still is selling in the
market and is selling good. It is similar with all the
other trends. Some are more popular and some are
lesser but all are still on the shelves because there is
still demand. But as a business person it is vital to
know about such trends when they are new.
Looking at all these past fads or trends in toy
industry, we can draw these analyses:
• Trends can be picked up from anywhere in the world
and can be created by anyone
• Trends are usually for a brief period of time
• Trends can come back or can be launched again
with the required changes
• Right timing and the right generation is the key
• Traditional marketing is not the only way to trend a
product.
The marketing tactics for trending a toy is changing
with the changing accessibility of the world wide web
or the internet. On one hand, the traditional marketers
spend so much to create a trend and on the other
hand particular trends tend to get so popular with no
expense at all which in turn puts a traditional marketer
into a dilemma and a sense of no control panic. With
the recent example of fidget spinners, one thing is
certain, that this time the traditional marketing has
taken a back seat and the only rule that applies here
is: If you got it, you flaunt it!
Kids India Mag Issue 2 : Sept 2017 | Page 09