KIDS INDIA MAGAZINE SEPTEMBER 2017 ISSUE | Page 10

Catherine Hettinger in 1997. The toy did not take off at
that point in time. But today, with new amendments
and innovation it is the most trending product. Two
teenagers Allan Maman and Cooper Weiss were one
of the few early detectors of the upcoming trend. With
some ad ons in the trend within a span of 6 months
they managed to sell an enormous number of fidget
spinners and made huge profits. There are a lot of
other examples, like Allan and Cooper, who
recognized the opportunity in time and took
advantage of it.
The craze for fidget spinner began with a few YouTube
and Instagram videos of people spinning the toy on
finger tips. Soon, more people came up with cool
stunts on the toy. There is no use of word “expensive”
or “niche” in this whole trend. The traditional marketing
which until now everyone used to rely on for the
success of a product is nowhere in the picture for this
particular product. This has been a product promoted
by the masses for the masses on a platform which is
almost free for everyone. There is no fixed
manufacturer and everyone and anyone can produce
it.
Due to this fragmented nature of the market of fidget
spinner, it is impossible to know the exact market size
and the revenue generated. But looking at the
popularity and after hearing the news of people
becoming rich within a few months selling the toy, it is
safe to say that the market for fidget spinner is
enormous. The spinners at amazon start at prices as
low as INR 99. This kind of costing is possible due to
huge demand which in turn asks for a huge
production and thus reducing the overall production
cost applying the simple concept of Economies of
Scale.
HOW TO CEASE THE TRENDING OPPORTUNITIES
Due to the brief span of extreme popularity of certain
products, as a business person it is absolutely intrinsic
to stay up to date with the latest developments in the
industry you belong to. A certain idea becomes a
trend within a span of few days and within this span of
time the manufacturer needs to decide on ceasing
the opportunity and how he or she is going to take his
share from the market. Similarly for the retailer,
information is crucial because he or she is expected to
have the product on his or her shelf before the
customer asks for it.
Talk of the town is that the idea of the modern day
fidget spinner came from a spinning toy invented by
Page 08 | Kids India Mag Issue 2 : Sept 2017
As a business person, we tend to give importance
only to the business deals that we make which surely
is the most important thing but is not the only
important thing. Platforms like Kids India have been
very helpful to business persons of toy industry in
India. Also, subscribing to industry news letters is a
helpful tool to gain industry insights. Kids India
provides its readers with industry information with its
monthly newsletter.
Among other things, Kids India will also inform you
about the latest and upcoming trends in toy industry
via a separate pavilion called the “TrendingNow
Pavilion”. Trending Now Pavilion will be imparting
knowledge to all the visitors as well as exhibitors on
the trends of the industry. Here toys and children
related products will be displayed falling under the
categories or topics that are trending in the toy
industry in the Indian Market in 2017-18.
This pavilion will bring fresh, upcoming and trending
products from every innovative manufacturer or
supplier. This pavilion will showcase all the products
that are either hot selling or can create huge demand
or are simply the most innovative products under the
trending topics in the Indian Market. A visitor can easily
get the visual information along with the supplier