KIDS INDIA MAGAZINE JUNE 2018 ISSUE | Page 6

HOW THE BOOK TRADE CAN BENEFIT FROM TOYS Booksellers impart stories, knowledge, poetry, imagination, creativity and more through the books they sell. They could do all of this with games and toys as well. Why not, therefore, offer games or toys that go well with a book or product group? Take a story on the written page and bring it to life, so to speak. As is so often the case, there is no pat answer when it comes to questions on which products to include in a range. Sellers have to consider many factors, includ- ing other offerings nearby, their own business objec- tives in terms of what they want to be in their area and, last, but not least, how much of a feel they have for the goods. range as a guide. From product lines for babies through to infants, preschoolers and school children, there are always games and toy to suit the relevant ages. If we think in terms of grounds to buy and customer groups, bookstores are the perfect place to sell games and toys as well. The target groups for toys are almost identical to those of books: parents, grandpar- ents, people looking for presents and others who want to buy something entertaining for themselves. Given this, booksellers have an opportunity to become a little “entertainment store” in their area, with stories and characters in printed and toy form. TOYS COMPLEMENTING A BOOK RANGE When establishing a toy range in a book store, it is worth using the age groups reflected in the book Page 04 | Kids India Mag Issue IV : June 2018 Games as an addition for the book trade