TRENDS
IN THE
MARKET,
THIS
SEASON!
When you go for a cup of coffee with your friend,
what do you talk about?
Your life, your work or the news around the world. In a
nutshell the same story that you did the today and you
will be doing tomorrow.
But when you sit down with your niece or friend's
son, what do you talk about?
You don’t know that! They talk about everything and
anything. Their talks and activities are not fixed to a
routine or a pattern. Curiosity and creativity are at ab-
solute peak.
Now, imagine if children could keep that creativity and
curiosity forever. The key is to nurture and keep boost-
ing that spark with the parent’s and teacher’s involve-
ment and by giving them the right tools to work upon!
Tools like toys and other articles that are specifically
designed to meet this need is currently high on
demand in India. Parents in India are now realizing the
importance to encouraging the creativity of their chil-
dren.
The trend “Express yourself” encourages children to
be creative and imaginative. Parents in India are start-
ing to realize the importance of play time and are in-
creasingly looking to foster their child’s creativity. Toys
or tools representing “Express yourself” can be de-
scribed as:
• Toys / tools that fosters creativity
• Toys / tools which help relax
• Toys / tools which brings out a child’s imagination
“Tech toys”. “Tech toys” include toys, games or activi-
ties which incorporate technology in them. With digi-
talization on boom in India, technology has become a
household thing now. From soft toys, model railways,
RC cars, karaoke, drones to even games and apps on
the phone, a two-year kid is already a tech savvy
today. So, if the tech toys are a package of fun activity,
inspiring or educative, it is a green signal from an
Indian parent as it is the current need of the society.
Toys or tools representing “Express yourself” can be
described as:
• Toys / tools which give advanced technical
knowledge
• Toys / tools that challenges a child to think
• Toys / tools that can be engaging for both the child
and parent at the same time
TrendingNow is a unique platform which not only
gives the right direction to the buyers and trend fol-
lowers to collect information easily but also gives
manufacturers and designers to showcase their prod-
ucts to the attendees with minimum effort.
Here is what Disha Katharani of Imagimake has to say:
“Our team is continuously striving to create fresh
and innovative products based on the trends in the
Indian market. To stay on-trend, much of the devel-
opment is led by following social media and fre-
quent live interactions with children, parents, retail-
ers and market experts. What comes next is actually
taking these to the market in the most effective
manner – TrendingNow at Kids India is a perfect
platform for our much deserved products!”
The second topic that is trending in India currently is
Kids India Mag Issue IV : June 2018 | Page 11