THE INDIAN TOY SCENE
& KIDS INDIA
A GROWING FORCE
Steve Reece
Kids Brand Insight
India is a growing force in the global toy industry. As
one of the fastest growing economies in the world
with more than 1.3 billion people, India has been on
the radar for some time. However, economic develop-
ment has not always permeated to all in Indian society
& moreover, toy companies have sometimes strug-
gled to build critical mass in what is admittedly one of
the most fragmented toy markets in the world. Mumbai each September. This year, the 5th Kids India
event will be held at the Bombay Convention & Exhi-
bition Centre between 20-22 September. The show
features more than 150 exhibitors and over 5,000
visitors. For those with an interest in either growing
distribution in India or exploring manufacturing
opportunities on the sub-continent, Kids India is
clearly the place to be.
In the last two to three years, aside from the distribu-
tion opportunity on offer, India has also risen as a
worthy up and comer to China’s global dominance of
toy manufacturing. Major global toy companies have
either already embraced or are beginning to embrace
India as the next global hub for toy manufacturing. Visitors to Kids India may find the following market
insights useful:
This then is a very good time for Kids India – the lead-
ing international toy trade show for India, held in
Page 04 | Kids India Mag Issue: July 2017
DISTRIBUTION
In terms of market size, the Indian toy market is
estimated to be worth around $450m USD, although
it’s quite difficult to accurately quantify this for sure.
The reason for that is that retail is not dominated by