FIFTH EDITION OF KIDS INDIA STARTING POINT OF YOUR SUCCESS STORY
A successful business always has a history of information gathering , scanning the required information and then applying the same as and when required i . e . picking up the melody from the noise in the surrounding . The skill to gather the correct information and eliminating the unnecessary information to retain the right one is very crucial .
Marketing platforms like trade fairs are an excellent way to gather information , from meeting new contacts , to staying up to date with the trends in the industry to discovering ways on improving and being aware of the constant change . Now , from the point of view of a business person who is into the toy business , such platforms have a higher value than other industries comparatively . Due to the changing consumer behavior and the constant innovation in technology which immediately gets absorbed in the toy industry , a toy manufacturer always needs to stay aware of the industry trends and know where his products and toys stand and if they are really meeting the need of the hour or not .
One such platform that is summoning all these important measures for a toy business person and presenting them under one roof is Kids India . The business to business ( B TO B ) toy fair is the perfect blend of meeting new contacts to learning about the industry from the experts present at the show to gathering immense knowledge on trends of the year . In a nut shell , it is the place to be for someone who has anything to do with the toy industry .
WORLD CLASS TRADE FAIR ORGANIZER
Spielwarenmesse India Pvt . Ltd . is the organizer of the trade fair which is the Indian subsidiary of Spielwarenmesse eG , Germany , who organizes the world ’ s largest toy fair in Nuremberg . Having the history of nearly 70 years of organizing at such a world class level in Germany is probably also a reason that the fair is known for its quality of service in India . The fair attracts a lot of national and international exhibitors and visitors maximum of which have been regular every year . “ About 75 % of the exhibitors who partici- pated with us last year have applied again for 2017 . This tendency that has been repeating itself since we first launched the fair in 2013 clearly indicates the high level of satisfaction that the exhibitors have experienced with the fair ” explains Katharina Janotta , Managing Director , Spielwarenmesse India Pvt . Ltd . Not only the established industry leaders but the fair is also receiving many entries from the young , innovative and newly established businesses , this year . Therefore , a plethora of trendy products and fresh ideas would be on display .
TREND SETTERS : THE TOYS IN THE SPOTLIGHT
For visitors who are specifically interested in knowing the trends of the toy industry , need not run around trying to find it out the hard way because Kids India will be presenting a special area dedicated only to the trending toys and products of the year .
The trends forecasted are based on the findings of the international Trend Committee , which includes toy specialists from all over the world including India who with the help of continuous Research and Development and their years of industry knowledge specify the trending topics . The identified topics of the year are “ Girl Power ”, “ Body & Mind ” and “ Train Your Brain ”. Based on these topics , the toys perfectly fitting the categories would be on display for the visitors .
Page 10 | Kids India Mag Issue : July 2017