KIDS INDIA MAGAZINE AUGUST 2018 - ISSUE V | Page 9

as well as the trade fairs: Kids India and Spielwaren-
messe ® ” says Ms. Katharina Janotta, Managing Direc-
tor of Spielwarenmesse India Pvt. Ltd.
Market demand for safe toys is steadily on the rise. To-
day’s consumer is digitally savvy and discerning, with
access to information and products like never before.
This raises expectations and public scrutiny on many
brands to ensure that products are authentic and safe.
Anil Jauhri, CEO, National Accreditation Board for
Certification Bodies (NABCB), told the audience at
the Panel Discussion: “I think the toy industry is right
now anticipating that there would be domestic regu-
lations on toys, which is correct. Toy is an item of
safety and it should be regulated. Till recently, there
was no legal instrument available for toys to be regu-
lated. Now, it is available. There should be a regulation
and the regulation should be easy to administer and
that’s what I think the government’s concern is. I be-
lieve the government will surely take on board as and
when the regulations come out, it will be such that it
doesn’t make it too difficult for the industry to comply
with it”.
John Baby, CEO, Funskool India added, ”Toy industry
should lay the next industrial revolution in India to
generate employment for the semi- skilled, unskilled,
rural and semi- urban people. The Government
should appreciate and recognized the potential of the
toy industry to create employment and bring revenue
to the country. Hongkong and China has brought 50
billion of toys to the world. India has brought only 100
million and there is a long way for India to go and toy
industry which can bring foreign exchange, revenue
and create employment for the country’s population.”
“Focused on bringing together leading minds in the
Indian toy industry, our Spielwarenmesse Panel Dis-
cussion gave a perspective on the importance of pro-
viding safe and quality toys in India,” concluded Ernst
Kick. This important discussion will be taken forward
along with other hot topics at the upcoming fair Kids
India 2018, which is scheduled to run in Mumbai in
September.
The topic of Safe Toys shall be carried forward at
Kids India 2018. Do join us for this very important
industry discussion!