linebackers chipping Marshall Faulk and receivers in
Super Bowl XXXVI, and numerous other plays and
concoctions that have the most experienced officials
going to the rule book and instant replay… And other
coaches and teams complaining afterwards. Do they push
the envelope? Yes. Anyone great over the long haul does.
The best aren’t simply looking for their slice of the
pie, they want the whole pie. It amazes me how many
companies tell me their annual growth target is
something like 3%. And that is in a good market. In a
good market you can hit 3% in a coma. If you asked
Oprah, Arnold, and Peyton for their growth goal, what do
you think it would be? 25% or more. Every year.
Oprah, Arnold, and Peyton would also dominate the
airwaves and soundwaves. You’d see and hear them
everywhere. From Chambers of Commerce, to community
events, to fund raisers, to radio, television, magazines,
social media, billboards… They’d be ubiquitous. You
wouldn’t be able to get away from them.
Do as much business as possible at the highest service
level possible. Exploit your advantages and do everything
you can to ensure everyone knows about you and how
you’re unique.
Remember that success is up to you, you own it and
control it. Provided you have solid goals and strong
enough reasons why you need to get there, you’ll get
there.
Reason #5: 100% Belief and conviction followed by massive
action, persistence, and perseverance
The best know they are going to exceed their goals and
completely dominate their market and that is their single,
laser focus. There is simply no doubt they are going to
win their industry’s version of the Super Bowl. They take
massive action, again, some would say unreasonable,
insane action, to make it happen. Whereas most people
far underestimate the amount of work it will take to
achieve a goal, the best far overestimate the amount of
effort necessary and get to work with a raging fire in their
belly. And if they fail? They continue until they succeed.
No white flags… no retreat, no surrender.
John Chapin is a sales and motivational speaker and trainer. For his free
newsletter, or if you would like him to speak at your next event, go to: www.
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