KHUSHI Magazine July / August 2013 | Page 24

Thank you, we have been so fortunate to have such great reviews and such loyal customers. People have been so warm in their response to Borrow It Bindaas, it is truly rewarding. I think our fans relate to the practicality of the business and they absolutely love our customer service and that we go that extra mile for them. Our fans can expect a lot of great things in the near future. We have new designers launching soon, new wedding services being offered to alleviate the brides and grooms stress as well as more accessories and more youtube videos on "How To's" and "Style Tips" on our youtube channel. Fans can also keep up with the latest Bollywood & Hollywood Fashion News through our active social media pages. There are always things that we are working on in the pipelines to help improve the user experience. For example, when we initially launched the business, we only started off with sarees. We received customer requests and suggestions to add on salwars and men's and we did! We then added on Tunics and clutches per customer requests. We have always listened to and responded to our customer's needs.

Q- What's the best advice you can give our readers that are looking to start their own business, any helpful tips?

There are many great tips that we can offer! 1) First and foremost, our advice to other aspiring young entrepreneurs out there would be: Just go for it! If you have an idea, don’t hesitate, this is the time to start something of your own! We are lucky to live in the U.S. where it is very entrepreneur friendly and gives us a lot of resources and tools to get started! While there will be challenges ahead and a lot of grey areas, don’t let that stop you. Starting your own business is the best thing you can do for yourself, because you get to do something that you are genuinely passionate about everyday!

2) Be ready to step out of your comfort zone and wear multiple hats. When starting your own business, you have to be ready to manage many different pieces of the pie all at once from marketing, business development, sales, logistics and more!

3) Work to build a good team. This is one of the most integral steps in business. You cannot be an expert in all facets of your business overnight, so it is important to have team members who have experience that can complement your business and help it grow.

Q- To end the QandA with a fun little question, what is your all time favorite south asian clothing trend?

We simply love the trend of royal jewel tones and embroidery and fabrics coming back into style. While in the past there was a trend of pastels and stone work, the fashion but in recent years has returned back to more classic and traditional looks. We absolutely love the use of Gotta Patti, Velvets, and rich handwork coming back into style. It gives Indian Fashion an overall regalness to it, and makes it timeless!