Going to an event soon and just don't know what to wear? Don't want to shed out hundreds of dollars for a new outfit? Well, now it's easy and fun! Borrow it Bindaas is an innovative and fabulous online boutique in which you can choose to rent or buy from a wide variety of South Asian ethnic wear. You can also rent or buy accessories to complete the look you are going for. Borrow it Bindaas already has great customer reviews, and the site is very user friendly. It makes choosing an outfit fun and not a dreading event. We wanted to ask Siddhi and Riddhi Khara, sisters and founders of Borrow it Bindaas, a few questions about this one of a kind service.
Q- A very unique business, how did you ladies come up with the idea for Borrow it Bindaas?
A- We recognized the need very early on. We both attend many South Asian events and weddings and started to recognize that almost a third of the party would be Non-South Asians adorned in Indian Apparel. They would either spend a fortune doing so (one of my friends spent $700 at a local shop for a plain georgette non-designer saree!!) or the bride would have to go out of her way to buy these clothes for her friends while she was in India doing her own wedding shopping. We also experienced this dilemma ourselves, having a family full of women where we would borrow each other’s clothes, but ultimately ended up repeating these outfits amongst each other and spending way too much on outfits we would ultimately wear once. We realized we cannot be the only young South Asian women going through this, there had to be a better way to wear the latest trends without having to: spend a fortune, borrow clothes from your relatives, or even buy an expensive saree online and wait up to 6 weeks for it! We came up with a detailed business plan late last year and decided to go for it. We wanted to give South Asian women all over the U.S. an affordable and accessible resource and most of all a “Bindaas” or “hassle free” free experience from the comfort of their own homes!
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