Ken Research - Poland Car Rental Market Competition

Poland Car Rental Market is led by High Demand from Corporate Clients Coupled with
Rise in Domestic Flights and Increased Tourism: Ken Research
Strong competition among car rental operators, massive growth in online car bookings and
aggressive price competition will be the major growth drivers of Poland car rental market in
upcoming years.
Car rental services in Poland have been increasingly gaining prominence with growth in the
number of corporate clients coming from international headquarters backed with leisure
tourists inclined to car rental services especially during summer and holiday seasons.
Further, during the review period, the nation has witnessed rise in domestic flights and
increased tourism from overseas markets which has a positive correlation with the growth
in the number of car rental transactions. Recently, growing number of consumers have
shown preference for online car booking over offline bookings owing to price, convenience
and offer transparency. Further, huge players in the industry have introduced better services
such as loyalty programs, increase rental time, lower price and others, to attract consumers.
Poland observed highest demand of car rental during June to September which has resulted
in growth of fleet size during the peak season. At the end of the season, car rental companies
reduce their fleet sizes, which results in significant differences between the number of
available cars at the peak of the season and the fleet size at the end of the calendar year.
The car rental industry in Poland is highly fragmented with the presence of well-known
international brands such as Europcar, Hertz and Avis and wide presence of domestic
brands such as Express and Panek and other unorganized players operating in the industry.
The organized players have dominated the sector space owing to their long-established
presence, large fleet sizes as well as their numerous rental points at airports, railway stations
and large city centers. Recently, local car-sharing, bike-sharing schemes and peer-to-peer
platforms such as Uber and Blablacar.pl have been increasing their presence in the market.