Keele University Prospectus Undergraduate | 2017 | Page 90

Undergraduate Prospectus 2017 | Film, Media and Music

Media, Communications
and Culture
Why study this course?

This course explores the relationship between media and society
both in relation to our social and cultural lives but also to business,
politics and international affairs. Its distinct blend of theory and
practice – and the possibility for you to choose your own ‘pathways’
through the degree, depending on your skills and preferences – makes
the course unique in its breadth and focus. Media, Communications
and Culture at Keele scored 94% for overall student satisfaction in
the 2015 National Student Survey compared to 80% s ector average.
On Media, Communications and Culture we study both the
communication and the cultural forms that are central to our lives in a
modern globalised world. The course will provide you with the critical
skills to analyse a variety of media texts such as films, photography,
advertisements, magazines, news and digital media. You will explore
the historical development of different media within particular social
contexts, and the ways in which they intersect with political and
economic processes. You will also have the opportunity to explore your
own creativity in producing cultural artefacts, perhaps in the form of
photography, news production, video production or magazines. We can
also provide opportunities to enter work placements through our links to
the creative and media industries.

Indicative modules

First year
• Mediated World
• The Photographic Message
• Digital Video
• Understanding Culture
Second year
• Creating Awareness Campaigns
• Researching Media,
Communications and Culture
• Documentary: Theory
and Practice
• Making the News
Third year
• Dissertation
• Sustained Media Practice
• Virtual Revolution:
New Technologies,
Culture and Society
• Creative Magazine Production
• Work Experience Module
• Visual Pleasures: From
Carnival to Disney

What will this mean
for my future?

Key Information
Course type

Single honours, dual
honours, major, minor
For information on dual
honours combinations
please visit www.keele.
ac.uk/ugcourses or page 158

Course duration

Three years or four years
with an International Year
(single honours)

Indicative entry
requirements
BBB or ABC

For further information on
entry requirements please
visit www.keele.ac.uk/
entryrequirements

Study abroad
Yes

When you graduate, you’ll be
ready to take up a role in a wide
range of media-rich careers.
The distinct range of creative
and academic opportunities
offered in the degree will provide
you with media-specific and
key transferable skills, which are
essential for a wide range of roles
both within the creative industries,
and more broadly. You might
work in broadcasting, the movie
industry, journalism, publishing or
web design. You might become a
public relations executive; a radio,
TV or video producer; a presenter;
or an actor. You could work as a
programme researcher, exhibition
designer or advertising executive.

Yuki Kozakai

Media, Communications
and Culture, Second year
For more course information please visit

keele.ac.uk/hums
90

Book an Open day keele.ac.uk/visiting

I enjoy using the high quality
digital equipment and creating
videos and pictures using
editing software applications.