Keele University Prospectus Undergraduate | 2017 | Page 178

Undergraduate Prospectus 2017 | Dual Honours

Media, Communications,
Culture and Marketing
Why study this course?

You’ll develop highly complementary skills which will enable you
to understand and engage with a range of consumer audiences in
different markets.
This dual honours course includes an equal balance of subjects relating
to marketing and to media, communications and culture. You’ll focus
on the key areas where these disciplines overlap, including how they
intersect with social, political and economic processes. You’ll learn
how individual and business consumers are affected by, and drive the
development of, a range of marketing and communication techniques,
and you’ll set this within a global economic context. By the time you
graduate, you will be a thoughtful, critical practitioner with a range
of competencies for addressing the challenges of a fast-moving
global industry.

Indicative modules

First year
• Mediated World
• Digital Video
• Management in Context
• Marketing Principles
Second year
• Creating Awareness Campaigns
• Researching Media,
Communications and Culture
• Understanding the Consumer
• Market Research
• Digital and Marketing
Communications
Third year
• Strategic Marketing
Management
• Digital Marketing in Practice
• Marketing Globalisation
• Media Dissertation
• Sustained Media Practice

What will this mean
for my future?

The course will equip you with
a range of very contemporary
skills which are in demand in
every type of organisation – not
just commerce and industry but
also the public sector, political
parties, charities, educational
institutions and more. You could
apply your skills in-house with
an organisation, or in an agency
(such as advertising, web, market
research or branding), or in print,
online or broadcast media. You
might choose to specialise in a
field such as video, TV production,
social media or gaming.

For more course information please visit

keele.ac.uk/ugcourses
178

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Key Information
Course type
Dual honours

For information on dual
honours combinations please
visit www.keele. ac.uk/
ugcourses

Course duration
Three years

Indicative entry
requirements
BBB or ABC

For further information on
entry requirements please
visit www.keele.ac.uk/
entryrequirements

Study