Keele University Prospectus Undergraduate | 2017 | Page 177

Media, Communications
and Culture and Business
Management
Why study this course?

You’ll learn how organisations operate and achieve success, including
the way in which communications techniques and working with the
media can help meet their objectives.
This dual honours programme invites you to study an equal balance of
subjects relating to business management and media, communications
and culture. You’ll pay particular attention to where these disciplines
overlap, placing your studies in a highly contemporary context. You’ll be
concerned with how businesses operate (such as marketing, finance and
human resource management) as well as how they interface externally
with social, cultural and political contexts. You’ll explore how businesses
communicate with their audiences, and how they interact with, and even
help to create, aspects of culture. By the time you graduate, you will have
become a thoughtful critical media practitioner with the skills needed to
manage production processes.

Indicative modules

First year
• Mediated World
• Digital Video
• Management in Context
• Introduction to
International Business
• Foundations of Human
Resource Management
• Marketing Principles
Second year
• Creating Awareness Campaigns
• Researching Media,
Communications and Culture
• Organisational Behaviours;
Social Theory at Work
• Operations and Quality
Management
Third year
• Business Strategy; Leading
Change and Entrepreneurship
• Contemporary Issues
in Management
• Media Dissertation
• Sustained Media Practice

What will this mean
for my future?

This course will equip you
with a wide range of highly
practical skills, including a
solid understanding of how
businesses work and how they
both drive, and are affected
by, popular media and culture.
You could choose from a wide
range of careers in commerce,
broadcasting, journalism, film,
publishing or advertising,
for example. You might choose
a career with an organisation
in the commercial, public or
charitable sectors, or you might
decide to become self-employed.

Key Information
Course type
Dual honours

For information on dual
honours combinations please
visit www.keele. ac.uk/
ugcourses

Course duration
Three years

Indicative entry
requirements
BBB or ABC

For further information on
entry requirements please
visit www.keele.ac.uk/
entryrequirements

Study abroad
Yes

94%

student satisfaction
for Media,
Communications
and Culture
(NSS 2015)

For more course information please visit

keele.ac.uk/ugcourses

Smart minds choose Keele

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