Keele University Prospectus Undergraduate | 2017 | Page 162

Undergraduate Prospectus 2017 | Dual Honours

Business Management
and Marketing
Why study this course?

Business Management and Marketing is one of Keele Management
School’s most popular combinations, with 85% of our graduates
in professional or managerial roles within six months of completing
their course (Unistats 2015).
Marketing lies at the heart of business, linking the strategic decision
making of the firm with the marketplace. Marketing managers require
not only an understanding of the marketing process and consumer
behaviour, but also the core business functions and the modern business
environment. Through our research-led teaching, you will explore
contemporary issues and developments, such as the impact of digital
technology on both business and marketing. You will be encouraged
to develop a critical approach, think differently, ask cogent questions
and develop your ideas in order to solve problems creatively.

Indicative modules

First year
• Management in Context
• Introduction to
International Business
• Foundations of Human
Resource Management
• Marketing Principles
Second year
• Organisational Behaviour
• Social Theory at Work
• Operations and Quality
Management
• Understanding the Consumer
• Marketing Research
• Digital and Marketing
Communications
Third year
• Business Strategy
• Leading Change
and Entrepreneurship
• Contemporary Issues
in Management
• Strategic Marketing
Management
• Digital Marketing in Practice
• Marketing and Globalisation

What will this mean
for my future?

Each year the Keele Management
School works closely with the
university careers service to invite
potential employers to meet
and talk to students. In previous
years we’ve welcomed Nissan,
Bentley Motors, the Bank of
England and Santander. Recent
graduates have begun careers
as management consultants,
in general management, in
marketing and retail management,
in advertising, as media planners
and in social enterprise.

Key Information
Course type
Dual honours

For information on dual
honours combinations please
visit www.keele. ac.uk/
ugcourses

Course duration
Three years

Indicative entry
requirements
BBB or ABC

For further information on
entry requirements please
visit www.keele.ac.uk/
entryrequirements

Study abroad
Yes

85%

employability in
professional or
managerial roles
with six months
of graduating
(Unistats 2015)

For more course information please visit

keele.ac.uk/ugcourses
162

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