Keele University Prospectus Undergraduate | 2016 | Page 142

BUSINESS AND MANAGEMENT

Management
Overview

• Workforce Planning

Unlike the study of administration, which
concentrates on techniques already in use in
business, our programme offers a distinctive
critical approach. We believe that it is important
to think about more than just technical issues of
everyday management, but to understand national
and international social trends in their historical,
cultural and philosophical contexts. You will have
the opportunity to develop the analytical skills to
apply theory to everyday practice and recognise
the advantages and limitations of how businesses
currently operate.

Marketing

Course content

Third year
The third year programme enables you to continue
on the pathway(s) of your choice. Four core
modules are studied on each of the pathways
and you may undertake library or fieldwork
research through a supervised independent study
project. In addition two elective modules are
taken from the school’s portfolio of modules
and/or from elsewhere in the faculty. See
www.keele.ac.uk/ugcourses/management
for elective modules.

In your first year you will study a common range of
subjects introducing all aspects of management.
In the second and third years, you will then be
able to specialise in one or more of five pathways:
Accounting, Business Management, Human Resource
Management, International Business, and Marketing.
First year
The first year programme comprises six core
modules which provide knowledge of each area of
management in order to allow a choice of pathways
in the second and third years. You can then choose
two electives either from the school or the faculty.
The core modules are: Management in Context;
Introduction to International Business; Accounting
Principles; Foundations of Human Resource
Management; Marketing Principles; Global Business
Environments.
Second year
The second year programme allows you to choose
one or more specialist pathways. Each pathway
contains four core modules. You can then choose
electives either from the school or the faculty.  
See www.keele.ac.uk/ugcourses/management
for elective modules.
Management
• Organisational Behaviour 
• Social Theory at Work
• Operations and Quality Management
• Corporate Governance and Social Responsibility
International Business
• Organisational Behaviour
• Managing the Multinational Corporation
• International Supply Chain Management
• Corporate Governance and Social Responsibility

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Human Resource Management

Management is a multi-disciplinary subject
combining insights from a broad range of subject
areas. You will study ideas from history and politics,
mathematics and philosophy, psychology and law in
the context of business.

• Industrial Relations
• Managing Human Resources