Keele University Prospectus Postgraduate | 2016 | Page 58

BUSINESS AND MANAGEMENT Marketing Overview Our MA in Marketing will appeal to you if you are at an early stage of your managerial or marketing career. You will find out more about how contemporary marketing works in a range of different organisations and improve your ability to understand and interpret how marketing influences you as a consumer in a fast moving society. You will also appreciate what it takes to be a marketing manager in such a dynamic environment and find out about the problems and challenges that need to be met. The course will provide you with a rigorous understanding of contemporary marketing practice, underpinned by theoretically informed and critical approaches to the study of marketing and management. As such, it combines conceptual, theoretical and practical approaches to the study of marketing and equips you to think deeply about contemporary marketing and culture in the twenty first century. Additional information In creating a balance between theoretical knowledge and insights into the practical world of marketing, we make sure that you engage with all of the following: • Current marketing theory, informed by leading edge research in the academic field Key Information Following success in the taught parts of the course, you will have the opportunity for more independent study, by doing either an academic dissertation or by applying for a student consultancy project. Module titles In the first semester you will study the following core modules: • Marketing Management • Consuming Behaviours • Marketing Research Theory and Practice • Accounting for Decision Making In the second semester, you will study core modules in Contemporary Issues in Marketing and Strategy and Information Management. MA, postgraduate diploma, postgraduate certificate Mode of study Full-time Entry requirements Applicants must have a second-class honours degree (2.2 or equivalent), along with the relevant language qualifications. For further information please visit the website. Contact email [email protected] The following is a list of indicative elective modules: • Branding • Marketing Communications Theory • Entrepreneurship • Alternative Forms of Organising • Creativity and Personal Development You will then complete either a Dissertation or a Student Consultancy Project. • Marketing practice, as represented by marketing managers with their experience of marketing decision making and down to earth practicalities • Topical and applied scenarios within marketing www.keele.ac.uk/kms/mamarketing 58 Course type Good to know “Studying the MA Marketing at Keele Management School has allowed me to develop not only as a student but as a person. It has forced me to develop my personal skills such as teamwork and communication skills. The fact that I managed to secure a marketing internship within weeks of completing my degree, despite my limited working experience, speaks volumes for the benefits to be gained from undertaking the MA Marketing with Keele Management School.” Matthew Seabridge, MA Marketing graduate