Keele University Prospectus Postgraduate | 2016 | Page 58
BUSINESS AND MANAGEMENT
Marketing
Overview
Our MA in Marketing will appeal
to you if you are at an early
stage of your managerial or
marketing career. You will find out
more about how contemporary
marketing works in a range
of different organisations and
improve your ability to understand
and interpret how marketing
influences you as a consumer in
a fast moving society. You will
also appreciate what it takes to
be a marketing manager in such
a dynamic environment and find
out about the problems and
challenges that need to be met.
The course will provide you with
a rigorous understanding of
contemporary marketing practice,
underpinned by theoretically
informed and critical approaches
to the study of marketing
and management. As such, it
combines conceptual, theoretical
and practical approaches to the
study of marketing and equips
you to think deeply about
contemporary marketing and
culture in the twenty first century.
Additional information
In creating a balance between
theoretical knowledge and
insights into the practical world of
marketing, we make sure that you
engage with all of the following:
• Current marketing theory,
informed by leading edge
research in the academic field
Key Information
Following success in the taught
parts of the course, you will
have the opportunity for more
independent study, by doing
either an academic dissertation
or by applying for a student
consultancy project.
Module titles
In the first semester you will study
the following core modules:
• Marketing Management
• Consuming Behaviours
• Marketing Research Theory
and Practice
• Accounting for
Decision Making
In the second semester, you
will study core modules in
Contemporary Issues in
Marketing and Strategy and
Information Management.
MA, postgraduate
diploma, postgraduate
certificate
Mode of study
Full-time
Entry
requirements
Applicants must
have a second-class
honours degree (2.2 or
equivalent), along with
the relevant language
qualifications. For
further information
please visit the website.
Contact email
[email protected]
The following is a list of indicative
elective modules:
• Branding
• Marketing Communications
Theory
• Entrepreneurship
• Alternative Forms
of Organising
• Creativity and Personal
Development
You will then complete either
a Dissertation or a Student
Consultancy Project.
• Marketing practice, as
represented by marketing
managers with their experience
of marketing decision making
and down to earth practicalities
• Topical and applied scenarios
within marketing
www.keele.ac.uk/kms/mamarketing
58
Course type
Good to know
“Studying the MA
Marketing at Keele
Management School
has allowed me to
develop not only as
a student but as a
person. It has forced
me to develop my
personal skills such
as teamwork and
communication
skills. The fact
that I managed to
secure a marketing
internship within
weeks of completing
my degree, despite
my limited working
experience, speaks
volumes for the
benefits to be gained
from undertaking the
MA Marketing with
Keele Management
School.” Matthew
Seabridge, MA
Marketing graduate