Keele Management School Postgraduate Study 2018 KMS PG Booklet 2018 online | Page 18

18 | KEELE MANAGEMENT SCHOOL
KEELE MANAGEMENT SCHOOL | 19
MA Global Media
and Management
Key Programme Features
This new programme, provided in partnership
with the School of Humanities, combines the
study of media communications with international
management, marketing and creative media practice.
You will be taught by a range of
experts in theory and practice from
both the Media and Management
Schools. The MA enables you
to benefit from research-led
teaching in the areas of Media
Communications and Internal
Business Management. Modules
are generally taught through
a combination of seminars,
workshops, small group
discussions, individual supervision
and computer laboratory classes.
You will cover topics such as media
systems, industries, production
and content, international
management,marketing theory
and skills,creative media practice
or applied management studies.
The programme can be studied
full-time or part-time. Graduates
will be well-placed to pursue a
management or marketing role
in the global media industry.
You will graduate with an
interdisciplinary understanding
of media management in
an international context,
an understanding of the global
media business environment
and the skills of organising
diverse cross-cultural work
places and professionals.
keele.ac.uk/kms
For further information visit
keele.ac.uk/pgtcourses/globalmediaandmanagement