K-OODI Magazine March 2016, Issue 4 | Page 174

What would you say Yeroglyph has that other products don't have? What sets Yeroglyph apart? What sets us apart is making high quality products in the UK with the latest technology and sustainable materials. We also love comfortable clothes and most of these are sportswear so we take many cues from activity clothes. The other important aspect is the discreet spiritual incline and meaningful designs. Most of what's on the market these days is either really plain or too flashy and the design seems to always be inspired by American sports clubs. How many models does your collection include at the moment? We've started very small with 3 models of scarves and seamless beanies. However 2 out of 3 are available in 2 colours. Is Yeroglyph going to stay mainly as a brand that produces accessories or do you have plans to include garments at a later time? The next collection will mainly include garments so stay tuned! Tell us more about the name Yeroglyph and the inspiration behind your designs? The name Yeroglyph came by watching a chat show on French TV in the early 90's. Hiéroglyphe, a hairless cat was once featured. I thought it was a great idea to name a cat like that seen the status cats used to have in ancient Egypt. I also merely liked the sound and meaning of the word. Then last year when I created the brand, as all the similar names to Hiéroglyphe and Hieroglyph were taken I decided to make my own word which is sort of a mash up of English word and the French phonetic. Yeroglyph is all about basics so I wanted to start with a set of colors that would match most people's wardrobes whether for work or leisure. That's why there is black, grey, navy blue, red, green and white. The Adinkra model uses some symbols from Ghana, where