JUNE-JULY 2018 JAN-FEB 2018 | Page 31

conversation Servokon Systems Scaling New Heights Mr. Kamruddin Technical and Managing Director Servokon has been a prominent name in the power conditioning sector since the company’s inception in 1990. In these twenty seven years, it has become one of the most trusted brand in the power conditioning industry. A journey composed of a lot of hard-work, passion, commitment and dedication has not only witnessed tremendous highs but also significant challenges that have been overcome. An original and innovative approach to manufacturing has led Servokon to specialize in a modular and highly diversified range of products including stabilizers, transformers, UPSs, and Inverters. Servokon has the distinction of achieving ISO 9001:2008 and ISO 14001:2004 certifications. A positive work-life balance, team spirit, open communication, and positive reinforcement are some of the features that characterize the work environment at Servokon. Technical and M anaging Director. Mr. Kamruddin’s technical expertise and extensive experience of more than thirty years has helped the company scale new heights. Servokon is a known name in the industry today, please trace your journey in brief. Our company, Servokon Systems Ltd got incepted in the year 1995 with a sole motive of providing excellent and reliable power conditioning solution. Continuously expanding our spectrum at global market place with our quality power conditioning products we have been growing remarkably since inception. With an ISO certification, Servokon is growing at a fast pace in developing power conditioning equipments for its clients. We started with an original and innovative approach for manufacturing a modular range of power conditioning equipments. Today, we are known name in the power conditioning and UPS industry. Any new launches as the season is approaching? We are all set to launch a wide range of products in the approaching season. We continue our commitment towards innovation and strive to provide our customers with products that meet and even exceed their expectations What is the Impact of GST on electrical industry? From manufacturers to the end consumers GST has the concept of seamless flow of input tax credit across the supply chain which include fabricators, assemblers, dealers and distributers, and so the overall impact of GST is negligible. What are the main challenges that the industry is facing and what solution do you suggest? Ans: The distribution transformer manufacturing segment is poised for fast paced growth despite some challenges in its way. The most pressing issue faced by the manufacturers is to obtain dual certification of BEE and BIS from two different authorities. As one of the leading manufacturers and exporters of Power Conditioning Products in the Industry, Servokon, remains committed to complying with all applicable consumer protection initiatives and safety standards through rigorous safety assessment and a series of tests for energy efficiency of all our products including the distribution transformers before they are placed on the market. We believe maintenance of a satisfactory level of quality is essential for any brand to achieve commendable success. The BEE and BIS certifications are also helpful in applying quality control measures and offering advantages such as improvement in the brand image, facilitation of standardization and cutting down costs by avoiding defective production. Simultaneously they make the companies competitive by helping in accurate prediction of costs involved. Moreover, these certifications become helpful in selling the products in highly competitive international markets where quality assurance is a must. The only point of concern for the industry is the unavailability of a single window for obtaining these certifications at one place. Today companies are judged on their products as well as after sales service, how is Servokon prepared for this, what your strategies and plans? Servokon has already embarked on a strategic plan to strengthen its network pan-India to provide seamless after-sales services and on time maintenance to its valued customers. We already have strong dealers and distributors network to meet the growing requirement. Simultaneously, we are also running a nationwide campaign currently to appoint more and more dealers and distributors pan-India. Recently we held a mega dealers’ meet at Jammu and received tremendous response. More than 250 Servokon dealers and distributors from the state of Jammu and Kashmir (J&K) had thronged the venue to witness amazing growth streak of Servokon. may 2018 Global MDA Journal 31