In conversation with
HAAS made history with record sales during 2017 . Can you please tell us about this magical achievement ?
2017 was phenomenal . We received orders for more than 1,150 HAAS machines surpassing our earlier projections . There are several reasons for this but if I was to pick one it would have to be the special India Value Package that HAAS introduced on the popular VF-2 and VF-4 machines packed with options that enhance productivity at an incredible 43 % discount .
The Indian industry has prospered in the last couple of years . The introduction of GST and other policies has driven Indian manufacturers to invest in the future .
HAAS made these dreams come true in April 2017 with the India Value Package on its popular VF-2 . This move was astounding with bookings of 114 machines in April 2017 alone ! Sensing the customer response , HAAS extended this offer month-wise till June 2017 . In July 2017 , HAAS offered an India Value Package offer for the larger VF-4 as well . VF- 4 is one of the top-selling models across the world for HAAS . The HFO PHILLIPS team : sales , service and back office put in an outstanding effort . The team that booked 300 machines in 2016 , booked 1,150 machines in 2017 . Presales , After-Sales and the Office Support worked in unison and left no stone unturned to fulfil our promise to our customers : QUALITY and LEGENDARY SERVICE above all else . The same year saw the PHILLIPS EPD Engineered Products Division also record 450 other CNC product sales , which took PHILLIPS total CNC orders in 2017 to over 1,600 machines .
Is the India Value Price still applicable for both the VF models of HAAS ?
“ Indian customers shower trust on HAAS , and Phillips has perpetually strived to make this a reality .”
In the past 30 years , HAAS has not increased the prices of its models in the US . Features and unique innovations in CNC technology have become the hallmark of the HAAS VF series .
This value-based pricing strategy for its high-tech , highaccuracy products has made all the difference . In India , from 2012 onwards , price to the end user increased on account of the INR-USD exchange rate . HAAS presented the India Value Package for our popular VF-2 for April 2017 only . Indian manufacturers grabbed this opportunity , and new customers approached us immediately .
The stupendous response led HAAS to renew this monthby-month and to also include the VF-4 in this offer , which is valid till 30 July 2018 . HAAS USA will then decide whether to extend it further .
What are your sales objectives for this year , and what plans have you made to achieve them ?
Our objective is simple : We will introduce HAAS and our INDIA VALUE PACKAGE to every CNC machine shop in India through an expanded sales , service and marketing presence . We will revolutionize Indian manufacturing particularly SMEs by delivering world-class products and services that will enable our customers Make in India and compete on the world stage .
We will focus on 2 initiatives :
1 . An exclusive , comprehensive 1 + 3 years warranty for each HAAS machine . No machine tools manufacturer has offered such a scheme in Indian Manufacturing history . Our confidence in this scheme stems from our assurance about HAAS machines , parts and processes .
2 . A 2-year deferred payment plan offered exclusively by PHILLIPS at industry leading rates . We believe that finance must not be an impediment in making world-class technology available to an Indian manufacturer .
How is HAAS catering to the growing demand of a 5-axis model machine ?
HAAS machines have a unique plug-n-play feature and transforming from 3-axes to a 4- or 5-axes machine is seamless . A VF-2 or VF-4 machine can be upgraded to a 5-axes configuration by adding a trunnion 2-axes HAAS CNC rotary . A HAAS machines owner can upgrade at any time and do not need to purchase an expensive stand-alone 5-axis machining center . Another example of HAAS SIMPLICITY and VALUE .
What value does HAAS add to the customers and how is Phillips extending those values in the market ?
HAAS is differentiated by our legendary HAAS CONTROL and IN-HOUSE manufacturing of all critical assemblies , which ensures optimal synchronization and compatibility . HaasCNC . com and AtYourService . com provide manuals , FAQs and much more to HAAS machine owners . In India , our unique HFO advantage ensures that parts and service are available in every major industrial area within 24 hours .
HFO Phillips proudly represents HAAS and offers a variety of solutions in tune with HAAS objectives . The trust that our Indian customers shower on HAAS and Phillips invigorates us as we play our role in transforming India into a manufacturing powerhouse . www . phillipscorp . in
JuNe-july 2018 | Global MDA Journal | 19