Jumpstart your Child Care Center Marketing Fall 2012 - Page 3

Basics: What's your Story?

1. Know Thyself (And your Competition)

2. Who is your Target Market?

3. How do you Add Value?

Online Presence

1. Company Website

2. The Power of Search Engines

3. Google Adwords

4. Social Media

Social Proof

1. Testimonials

2. Reviews

Track your Efforts

1. Tracking Life Time Customer Value

Referrals

1. Make the most of your referral program

Do Something Everyday

1. Make time for marketing tasks each day

Printable worksheet

1. Calculate your Lifetime Customer Value

Track Your Efforts

Ready-to-Print Worksheets

CONTENTS