Jumpstart your Child Care Center Marketing Fall 2012 - Page 17


Do you have a referral program in place?

Reward those that send business your way. Remember, make your incentive a good one. Keep in mind the lifetime value of your new enrollment. It's worth it.

Tap into who you know:

-Community (realtors, doctors, tutors, rec centers, churches)

-Your employees

-Your current enrollments

Don't forget to talk up your referral program! Use social media, email blasts, and newsletters. Ask referrals to dish about their reward. Build up your wait list of enrollments.