July 2019 Issue #31 July 2019 Issue #31 4Guys | Page 11

“The chief of L’Oreal Vismay Sharma came out last year stating that he ex- pects there to be male makeup counters in stores within five to seven years, but I personally think it could be even sooner. “We’ve recently opened our first store in Brighton and with its early success, we’re already looking at replicating something similar in London. Gentle- man need a place on the high street where they can shop for cosmetics with complete confidence.” With the MMUK MAN collection now featuring a lip pencil, beard filler, mascara, ‘guyliner’ and even a selection of gorgeous contour palettes - re- flecting the diverse needs of today’s beauty boys - they are undoubtedly at the forefront of an industry that shows no signs of losing momentum. https://www.mensmake-up.co.uk/ 11