July 2019 Issue #31 July 2019 Issue #31 4Guys | Page 10

It is through their rapid growth that we see the true evolution of this quickly
emerging male market segment.
Starting from relatively modest routes, MMUK MAN began their journey
with a small collection of just eight makeup for men products, which includ-
ed concealer, foundation, primer, anti-shine powder and bronzer.
Today, the brand boasts a captivating collection of more than 60 luxury male
cosmetic products and last year, became available at major fashion label
ASOS - proving that men and makeup is no longer an outdated conundrum
blurring gender lines, but is instead simply a matter of just good style.
The brand’s mission to become a global beauty leader by the end of 2019
looks firmly on track. With their expansion this year alone to more than fifty
retailers in 23 countries, MMUK look set to be letters no longer whispered
by growingly grooming obsessed men - but instead shouted from the roof-
tops, as the brand continues to bulldozer the boundaries of beauty.
MMUK MAN founder Alex Dalley exclusively told Attitude: “The true beau-
ty with the launch of men’s makeup lines from the likes of Chanel and Tom
Ford are that they are raising awareness and acceptance of male makeup
right across the globe.
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